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Frequently Asked Questions

Frequently Asked Questions

What is CBT-I, exactly?
Cognitive Behavioural Therapy for Insomnia is a structured, evidence-based approach to chronic insomnia that addresses both the behaviours and the thought patterns keeping the problem alive. It’s recommended as the first-line treatment for chronic insomnia by major sleep medicine and physician organizations, and is generally considered more effective and longer-lasting than sleeping pills.
Coaching is not therapy, counselling, or medical treatment, and I’m not a therapist or physician. I’ve completed advanced CBT-I training through the University of Pennsylvania’s Behavioral Sleep Medicine Program and hold Precision Nutrition’s Level 2 Certified Master Coach credential, and my work focuses specifically on the structured behavioural and cognitive components of sleep — not on diagnosing or treating anxiety disorders or other mental health conditions. If you’re currently working with a therapist or physician, coaching can complement that care, and I’m glad to coordinate where useful.
Often, yes — many clients come to me with anxiety that shows up in other areas of life too. Coaching specifically targets the sleep-related expression of that anxiety: the dread of bedtime, the racing mind at night, the fear of another bad night. It’s not designed to treat generalized anxiety on its own, and if that’s a significant factor for you, working with a therapist alongside coaching is often the most effective combination.
No. I don’t provide advice on medication, and any changes to what you’re taking should be discussed with your prescribing doctor. Many clients work through coaching while taking medication as prescribed, and some find that as their sleep improves, they’re better positioned to have that conversation with their doctor. I won’t pressure you either way.
This varies by person, but most structured CBT-I programmes show meaningful improvement within a matter of weeks, provided you’re able to follow through on the plan between sessions. Sleep-destructive anxiety that’s been building for years usually needs more time and consistency than a pattern that’s only a few months old.

Yes. Coaching is fully online and available to clients in Canada, the United States and the United Kingdom. All you need is a stable internet connection for video calls. If you’re elsewhere, get in touch, and I’ll let you know if I can fit your time zone.

A device that can join a video call, and a willingness to track a short sleep diary during the assessment phase. The rest of what’s needed — the plan, the structure, the accountability — is what coaching provides.

Yes. If you attend every session, follow the plan between sessions, and the programme genuinely doesn’t help, I’ll refund you in full. Just ask within 14 days of finishing. Full details are on the Money-Back Guarantee page.

A lot of sleep programs sell a fixed curriculum — the same videos and lessons, released on the same schedule, for every client. That works fine for straightforward cases. But it means real one-on-one coaching, if it’s offered at all, usually sits behind the most expensive tier.

With SleepwiseCoaching, one-on-one coaching isn’t an upgrade — it’s the whole offer. Every plan is built from your actual sleep diary and your actual anxiety pattern from session one, not a generic script. And because the anxiety side of sleep is the specific focus here, not a footnote, the coaching goes deeper on the part that a general insomnia course usually treats as secondary.
CBT-I outcomes depend heavily on how the protocol was applied and how consistently it was followed. If a previous attempt didn’t stick, it’s often worth a conversation about what happened — sometimes the missing piece is exactly the anxiety-specific coaching this practice specializes in.
Book a free discovery call. There’s no obligation, and it’s the best way to find out whether this approach fits your situation. If you’d rather not talk to anyone yet, start with the free 7-day email course instead.
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The content on this page is provided for informational purposes and does not constitute medical advice. If you are experiencing a mental health crisis or have concerns about a diagnosed condition, please consult a licensed healthcare provider.